By Nellie Akalp,

Online reviews carry a significant amount of weight with consumers shopping for products and services. From Yelp to Google, Angie’s List to Facebook, people are logging online and sharing their experiences, and what they say has a tremendous impact on your business. Good reviews will have customers lining out your door while the bad can, well, you get the gist.

According to a Zendesk survey conducted by the independent market research company, Dimensional Research, 90% of 1046 polled individuals claimed that positive online reviews influenced their buying decision, and 86 percent said their decision was influenced by negative reviews. Learn how to use these online reviews to your advantage.

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