Your privacy is important to Rhino Linings Corporation (“Rhino,” “We,” “Us,” or “Our”), as is your trust in Rhino products and Our authorized applicators. This Privacy Policy is designed to help you understand what personal information about you We collect through Our website (the “Site”), how We collect and use that information, and with whom We share it.  This Privacy Policy also describes the choices you can make about how We collect and use your personal information.

By using the Site, you agree to the collection and use of your personal information under this Privacy Policy.  Because the Site will continue to implement new technologies and improve the services and features We provide, this Privacy Policy is subject to change without prior notice. In other words, We reserve the right to make changes to this Privacy Policy at any time but will alert you that changes have been made by indicating at the bottom of the Privacy Policy the date it was last updated. Any changes to this Privacy Policy will be posted and become effective immediately. For that reason, we encourage you to review the Privacy Policy periodically as all changes will be posted.

By accessing and/or using this Site, you agree to and accept the terms of the Privacy Policy in effect at that time.  This Privacy Policy is subject to and incorporated within the Site’s Terms of Use (the “Terms”), including its provisions on liability and dispute resolution. Capitalized terms not otherwise defined in this Privacy Policy will have the meanings ascribed to them in the Terms.


While you may use the Site to learn about Our products and services without disclosing any information about you, We may ask you to provide Us with personal information, including:

  • Contact information (e.g. your name, address, city, state and zip code, e-mail address, and telephone number);
  • Testimonial, photo, video, or other content related to your Rhino experience;
  • Vehicle information (e.g. the make and model);
  • Non-credit related marketing profile information (e.g. how you were referred to Rhino); and
  • Credit card details when you place an order or when you return previously purchased merchandise or request a refund or exchange.

In addition, We collect the Internet Protocol (“IP”) addresses of all visitors to the Site and other related information, including page requests, browser type, operating system, and average time spent on the Site.


We may collect personal information in several ways including, but not limited to, the following when you:

  • Contact Our customer service desk;
  • Sign up and/or register for Our electronic newsletter;
  • Register with the Site or participate in another feature of the Site, such as product reviews;
  • Enter into a contest or sweepstakes or respond to one of Our surveys;
  • Provide Us with comments or suggestions;
  • Send us an e-mail or fill in one of the forms on the Site (for purposes of this Privacy Policy, filling in such a form is considered the equivalent of sending an e-mail);
  • Submit a purchase, order, return, exchange, or request certain information about Our products and services; or
  • Request warranty or product repair services.


Our primary goal in collecting and using your personal information is to better serve you and answer your requests, and otherwise deliver the Site and the products and services you request, including:

  • To validate your identity;
  • To create and publish your profile;
  • To fulfill your request for purchase, scheduling, and delivery of products or services;
  • To assist us in operating and improving the Site;
  • To help prevent fraud; and
  • For payment processing purposes.

We may also use your personal information for Our or a third party’s legitimate interests, including:

  • To send your personal information to Our authorized applicators;
  • To contact you by e-mail, postal mail, or telephone to learn more about your preferences, to conduct market research, and learn more about how We can improve our products and services;
  • To offer you the opportunity to subscribe to Our newsletter and to receive special offers as they become available;
  • To monitor and improve the Site and improve user experience as well as to track and analyze shopping trends;
  • To provide you with access to your order history; and
  • To use a technology called “cookies” (please see more on cookies below) to personalize your Site experience as well as to track your page visits and activity.

A cookie is a tiny element of data that the Site can send to your browser, which may then be stored on your hard drive so we can recognize you when you return. All pages on the Site where you are prompted to log in or that are customizable require that you accept cookies. If you have registered with the Site, these cookies (1) may let us know who you are, (2) are necessary to access your account information (stored on Our computers) in order to deliver personalized services, and (3) will provide Us and Our service providers with information that We will use to personalize the Site in accordance with your preferences. The only personal information our cookie can contain is information you supply yourself. Our cookies cannot read data from your computer. If you would like more technical information about how cookies work, take a look at

We may also use your personal information for Rhino’s compliance with legal obligations, including:

  • To comply with legal requirements or respond to a subpoena, search warrant, or other legal process received by Us;
  • When necessary to enforce or apply the Terms; and
  • To protect Our rights or the property or safety of Our users, employees, or the general public.


We generally do not share your personal information with third parties.  However, we may share your personal information:

  • With Our delivery service providers and authorized applicators to fulfill your orders with Rhino;
  • With Our employees for development, improvement, and provision of the Site;
  • With governmental agencies or other companies assisting Us in fraud prevention or investigation, which We may do when (1) permitted or required by law, (2) trying to protect against or prevent actual or potential fraud or unauthorized transactions, or (3) investigating fraud which has already taken place;
  • If you use Uur referral program to inform a friend about the Site, We will send the friend a one-time e-mail containing the information you requested to be sent and a link to the Site;
  • To comply with a legal obligation or to protect and defend our rights or property, if we believe in good faith that such action is necessary; and
  • To a successor entity upon a merger, consolidation, or other corporate reorganization in which we participate or to a purchaser of all or substantially all of Our assets to which the Site relates.


We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal information.  If you want to be informed what personal information We hold about you and if you want it to be removed from Our systems, please contact Us using the contact information set out below.  You have the right to:

  • Access or update your personal information – find out if We use your personal information, access your personal information and have it corrected or amended if it is inaccurate or incomplete;
  • Withdraw consent – withdraw any express consent that you have provided to the processing of your personal information at any time without penalty;
  • Object – object to Our processing of your personal information;
  • Personal information portability – obtain a transferable copy of some of your personal information which can be transferred to another provider when the personal information was processed based on your consent;
  • Rectification – if you believe your personal information is inaccurate, no longer necessary for Our business purposes, or if you object to Our processing of your personal information, you also have the right to request that We restrict the processing of your data pending Our investigation and/or verification of your claim; and
  • Deletion or restriction – request your personal information to be deleted or restricted under certain circumstances (e.g., if Rhino is using your personal information based on your consent and has no other legal basis to use such, you may request your personal information be deleted when you withdraw your consent).

If you want to exercise any of the rights described above or submit a complaint on how We have handled your personal information, please contact us by e-mail at or by telephone at (858) 450-0441.

You also have choices regarding the collection, use, and sharing of your personal information:

  • You may opt-out of receiving newsletters and other offers by clicking on the unsubscribe link at the bottom of any of Our newsletters and special offer e-mails; and
  • You may be able to configure your browser to notify you when you receive a cookie. However, should you decide not to accept cookies from the Site, you will limit the functionality we can provide when you visit the Site.

Users of the Site from California:

Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask Us for a policy identifying the categories of personal customer information that We share with Our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this Privacy Policy, please submit a written request to the address below.

Visiting the Site from outside the United States:

We store and process all personal information within the US.

If you are visiting the Site from outside the United States, please be aware that your information will typically be transferred to, stored, and processed in the United States where Our servers are located and Our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. Please be assured that We seek to take reasonable steps to ensure that your personal information is protected.  If you are located outside of the United States and choose to provide information to Us, please note that We transfer the data, including personal information, to the United States and process it there.  Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Users of the Site from the European Union (“EU”):

If your personal information is subject to General Data Protection Regulation (“GDPR”), in the course of providing the Site to you, We may transfer your personal information outside of the EU, principally to Our servers in the United States; this means that your personal information will not have the automatic protection of European data protection laws (including the GDPR) which apply in the EU.  In these circumstances, to ensure that your personal information continues to have adequate protection when it is transferred outside the EU, your personal information will only be transferred on one of the following bases:

1.         Where the transfer is subject to one or more of the appropriate safeguards for international transfers prescribed by applicable law (for example, standard data protection clauses adopted by the European Commission);

2.         A European Commission decision provides that the country or territory to which the transfer is made ensures an adequate level of protection; or

3.         There exists another situation where the transfer is permitted under applicable law (for example, where We have your explicit consent).

You can obtain more details of the protection given to your personal information when it is transferred outside the EU by contacting Us using the details set out below.


We will retain your personal information only for as long as is necessary for the purposes set out in this information. We will retain and use your information to the extent necessary to perform a contract with you, comply with Our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce Our legal agreements and policies.

We will also retain usage data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of the Site, or We are legally obligated to retain this data for longer time periods.


Your personal information resides in Our order system and is associated with your account with Rhino.

We will maintain the confidentiality of all personal information collected on the Site, from Our customer service desk and Our service providers, and will only disclose such information to employees and service providers who require such information for the purposes described in this Privacy Policy.

Rhino takes the following measures to protect your personal information collected on the Site:

  • When you place orders on the Site, all of your order information, including your credit card number and delivery address, is transmitted through the Internet using Secure Sockets Layer (“SSL”) technology. SSL technology causes your browser to encrypt your order information before transmitting it to Our secure server. SSL technology, an industry standard, is designed to prevent someone other than the operators of the Site from capturing and viewing your personal information.
  • To provide you with an increased level of security, online access to your personal information is protected with a password you select immediately after the initial logon process. If you use the Site, you are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your account or password.
  • We strongly recommend that you do not disclose your password to anyone. Rhino will never ask you for your password in any unsolicited communication (including unsolicited correspondence such as letters, phone calls or e-mail messages).
  • Since any order information you provide to Us on the Site will be transmitted using a secure connection, if your browser cannot support this level of security, you will not be able to order products through the Site. No data transmission over the Internet can be guaranteed to be 100% secure. While We strive to protect your personal information from unauthorized access, use, or disclosure, We cannot ensure or warrant the security of any information you transmit to Us on the Site.

We maintain administrative, technical, and physical safeguards to protect against unauthorized access, use, modification, and disclosure of personal information in our custody and control.


The privacy practices outlined in this Privacy Policy are for the Site only. The Site includes third-party advertising and hyperlinks to other websites. We do not provide any personally identifiable customer information to these third-party advertisers or websites (except for the sole purpose of fulfilling your orders). If you link to other websites, please review the privacy policies posted at those sites and contact said advertisers and websites directly with any inquiries. We do not have access to or control over the features that are used and their respective policies.


The Site does not address anyone under the age of 18 (“Children”).  We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact Us. If We become aware that We have collected personal information from Children without verification of parental consent, We take steps to remove that information from Our servers.


If you have any questions, concerns, or comments about Our Privacy Policy you may contact Us using the information below:

By e-mail at

By telephone at (858) 450-0441

By mail at (please include your e-mail address and phone number with your correspondence along with the information needed to support your request):

Rhino Linings Corporation
9747 Businesspark Avenue
San Diego, CA 92131