By Mark Tewart,


If you were to stand in front of the sharks on Shark Tank, would you survive a grilling about all the numbers behind your business? How well do you measure your sales and marketing data?

We have so many tools today that measure the ins and outs of our businesses, yet for some reason a large amount of business owners don’t put them to good use. The key to running any successful business is using the right tools to analyze and measure your successes and failures. What’s causing a drop, rise, or stagnation in profits? Does it have anything to do with the number of calls received this quarter versus last quarter?

These are the types of important details you need to study as a business owner to determine what works and what doesn’t. Otherwise, you’re driving a car with busted headlights in the middle of the night.

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