San Diego, Calif. (Jan. 30, 2014)—Rhino Linings Corporation made a name for itself in the truck accessories market as the leader in sprayed-on truck bed liners. But over the past several years, the company has expanded its focus to include the building and construction market.
Today, in addition to its vehicle protection, elastomeric and specialty coatings business units, Rhino Linings also has a growing building products business unit.
“The products and brands that consumers readily associate with Rhino Linings are here to stay,” said Pierre Gagnon, president and CEO of Rhino Linings Corporation. “But we also want to add new product lines that allow us to diversify our customer base and reach new markets with the Rhino Linings® brand.”
The company’s expansion into the building products industry really began in 2011 when Rhino Linings acquired Concrete Solutions® repair and decorative concrete overlay products. An acquisition of BioBased Insulation® spray polyurethane foams followed in 2012. The SPF product line expanded in 2013 with the introduction of DuraTite® spray foam insulation and roofing and BioSeal™ sealants. In December, Rhino Linings acquired the Expo Stucco™ line of exterior stucco products, plaster mixes, interior finishes, patching products, bonders and sealers.
At first glance, it might appear that these product lines have little in common. However, there are key similarities in manufacturing and the ingredients used in concrete overlays and stucco. Elastomeric and spray polyurethane foams share similar manufacturing processes, ingredients, equipment and applicator training.
This market expansion also benefits the growing network of Rhino Linings contractors and applicators. Contractors can offer new products or services, reach new customers and expand their business – essentially making them a one-stop shop for their customers.
For more information about building products offered by Rhino Linings or how to become a Rhino Linings applicator, visit www.rhinolinings.com, or the Rhino Linings booth #C8713 Feb. 4-6 at the International Builders Show in Las Vegas.
About Rhino Linings Corporation
Rhino Linings Corporation, established in 1988 and headquartered in San Diego, California, is a privately-held corporation and world leader in protective coatings and linings. Products manufactured and distributed by Rhino Linings include polyurethane, polyaspartic and epoxy coatings, as well as concrete resurfacing and refinishing products, spray foam insulation and sealants and interior and exterior stucco. Rhino Linings Corporation has a global retail and industrial applicator network consisting of more than 2,000 independently owned and operated businesses in almost 80 countries and is the first ever spray-on bed liner company to achieve the ISO 9001 certification. For more information about Rhino Linings Corporation, call 858-450-0441 or visit www.rhinolinings.com.
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Rhino Linings Corporation Contact
Director of Marketing
BioBased Insulation is a registered trademark of BioBased Technologies, LLC. Rhino Linings, Concrete Solutions and DuraTite are registered trademarks and BioSeal and Expo Stucco are trademarks of Rhino Linings Corporation.